MARKETING YOUR BUSINESS AND ATTRACTING CLIENTS

SESSION V - FEBRUARY

There are so many things you can do to market our business, and they all take time and creative energy. Taking a holistic approach, considering who you are and how you like to spend your time, you will create a strategic marketing plan that works for YOU. We discuss social media, blogs, websites, and much more, including how to leverage your personal and professional development to expand your network and attract new clients. 


Objectives

  1.  Learn marketing strategies

  2. Consider effort-to-impact ratio

  3. Identify the most enjoyable and impactful methods for your market

  4. Learn how to do market research

  5. Learn how to create a strategic marketing plan

  6. Discover new opportunities for development

  7. Learn methods for relationship building and networking

  8. Learn simple and natural referral techniques


Course Description

Maybe you’re a writer or you love to speak; each of us has our own unique way of expressing ourselves. In this session, you will align your natural way of expression with your marketing. You don’t need to do ALL the things (blog, newsletter, social media posts, speaking engagements, websites, advertising, etc.); you just need to identify which would be most enjoyable and natural while also strategically connecting to an audience of your ideal clients. We will discuss how networking doesn’t have to be difficult. It can be done your way, whether you are an introvert or love being in the spotlight. When you can combine your networking with your development you begin to develop a community of people who share common interests and experiences and that may be interested in your services. 


Group Coaching Practicum

The practicum this month will provide space for you to turn your research into marketing analysis and tactics into key messages. Together we will explore what it means to create a brand and get hands-on with filling in the different sections of your strategic marketing plan. We will delve deep into the styles/types of development you enjoy and practice networking scenarios where you have the opportunity to make finding new clients natural and fun.